European Master and Certification Program
in Risk Engineering and Management

F5
Marketing

Course code: 128019
Language of instruction: English
Duration of the course: 20 days (180h)
Lecturers: Miodrag Ljubicic, Frank H. Witt (Polytechnic of Namibia)
Assessment: Written Exam Transfer Paper
Credit points: 6 CPs

Short description

The Module will provide techniques and instruments related to defining critical marketing strategies. The participants will be introduced to the marketing tool helpful in defining market, customers and post-sales process. The course will present quantitative and qualitative techniques related to market research, competition, loyalty and expanding market.

Objectives

The participants will:

- get an overview of the most famous theories and models of marketing and undergo a critical assessment,

- learn about important (theoretical) aspects of  customer, competition and product analysis,

- learn (qualitative and quantitative) methods of the primary and secondary market research, and therefore become able to generate findings about the market (competition, customer, product, etc.) based on scientific methods,

- be able to make a link between the insights they got regarding market research and their own company and

 - be capable of a sound implementation of marketing activities in practice through practicing on selected scenarios and case studies.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Marketing Basics

Historical development of Marketing

Marketing Management-influencing consumer's behavior

Distribution and Sales Management

Traditional market research

Principles of purchasing behaviour

The '4P's -Product, Price, Place, Promotion

Market research techniques

Research-based Marketing trends

Teaching Methods

Classical lecturing

Free and interactive class discussion

Small group work

Literature

Defined in the courses
For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email sti889@risk-technologies.com or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F5, generated on January 15, 2025)