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Objectives
The participants will:
- acquire knowledge and skills to use different creative techniques,
- gain theoretical methodological skills for the development of their own innovative projects and appropriate selection of suitable organizational integration forms,
- acquire the operational capability to initiate a creative and systematic process in real companies and
- be introduced to the independent development of growth potentials in their own company using standard strategies.
Target Attendees / Participants
Students of Steinbeis Master of Business Administration
Course Content by Units
Innovation Management and Creativity Management:
- Concept of innovation
- Definition of creativity
-Traditional vs. new creative techniques
Types of innovation:
-Strategic innovation
-Process innovations
-Product innovations
Organizational integration of innovation activity
Innovation strategies
Control of the innovation process
Assessment of innovation success
Incentives and remuneration
Enforcement of innovation
Check lists for the implementation of innovations
Teaching Methods
Classic lecturing
Free, interactive class discussion
Small group work
Literature
Corston, H. / Gossinger, R. (2006): Grundlagen des Innovationsmanagements, 1. Auflage, Vahlen.
Davila. T. / Epstein, M. J. / Shelton, R. (2005): Making Innovation Work: How to Manage It, Measure It and Proifit from It, 1. Auflage, Wharton School Publishing.
Franck, E. / Jungwirth, C. (2002): Das Open-Source-Phänomen jenseits des Gift-Society-Mythos, in: Wirtschaftswissenschaftliches Studium (WiSt), 31, 124-129.
Franck, E. / Jungwirth, C. (1998): Produktstandardisierung und Wettbewerbsstrategie, in: Wirtschaftswissenschaftliches Studium (WiSt), 27, 497-502.
Hauschildt, J. / Salomo, S. (2007): Innovationsmanagement, 4. überarbeitete, ergänzte und aktualisierte Auflage, Vahlen.
Von Hippel, E. (2005): Democratizing Innovation, 1. Auflage, MIT Press.
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