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Objectives
The participants will:
- be introduced to Microeconomics through theory explaining behaviour of individual economic agents as well as the distribution of scarce goods and income among those,
- acquire knowledge about the goods demand mechanisms of private households,
- acquire knowledge about the goods supply mechanisms of companies and
- be able to understand the functions of markets and the relative pricing processes and are able to deduce important policy implications.
Target Attendees / Participants
Students of Steinbeis Master of Business Administration
Course Content by Units
Alignment of Microeconomics in Economic Sciences
Households theory:
- Preferences and benefits
- Demands for goods
- Factor offer
Theory of the firm:
- Production technology
- Supply of goods
- Factor demand
Market and price theory:
- Monopolistic competition
- Monopoly
- Oligopoly
- Cartel
General equilibrium theory
Teaching Methods
Classic lecturing
Free and interactive class discussion
Literature
Bender, D. u.a. (2007): Vahlens Kompendium der Wirtschaftstheorie und Wirtschaftspolitik, Band 1 und 2, 9. Uberarbeitete Auflage, Vahlen.
Frank, R. H. (2006): Microeconomics and behavior, 6th edition, McGraw-Hill / Irwin.
Mankiw. N. (2004): Grundzuge der Volkswirtschaftslehre (aus dem amerikanischen Englisch übertragen von Wagner, A.), 3. überarbeitete Auflage, Schaffer-Poeschel.
Mas-Colell, A. / Whinston. M. / Green, J. R. (1995): Microeconomic Theory, Oxford University Press.
Farnham, P. (2014): Economics for managers, 3rd edition, Pearsons.
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